Opportunities, challenges, and future prospects of establishing a hospitality institution in the UAE: a case study of the Abu Dhabi Hospitality Academy, Les Roches

The establishment of a world-class hospitality academy in the UAE represents a strategic milestone in the nation’s ambition to position itself as a global leader in tourism and hospitality while preserving Emirati cultural identity and nurturing local talent. This study examines the opportunities, challenges, and future prospects of establishing a new hospitality institution, with a focus on Les Roches’ expansion into Abu Dhabi in partnership with the Department of Culture and Tourism (DCT). This paper highlights the importance of aligning educational offerings with industry needs to equip Emirati students with the skills necessary to become future hospitality leaders. Additionally, it explores how embedding Emirati cultural identity within the curriculum can enhance the sector’s global competitiveness while maintaining local authenticity. The findings highlight the role of international collaboration, curriculum design, and infrastructure investment in shaping a successful institution that contributes to the UAE’s vision for hospitality excellence. Implications for policymakers, educators, and industry leaders are discussed to provide insights into the future of hospitality education in the region.