Opening the creative mind of high need for cognitive closure individuals through activation of uncreative ideas

Lay See Ong, Angela K Y Leung

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)


Drawing on the integrative system theory of creativity combining the person, process, and press perspectives, this research offers the first evidence of how high-need-for-cognitive-closure (NFC) individuals' creative mind can be opened up, by making them become more cognizant of uncreative ideas as consensually invalid solutions to creative problems. A validation study was conducted to first establish the utility of a newly developed chocolate design task. In the second study, half of the participants were made aware of conventional chocolate designs by drawing these designs before generating a revolutionized design of chocolate; the other half did not have to draw out the conventional designs first. Results confirmed that, given the opportunity to cognize uncreative solutions, high-NFC participants who had a higher creative ideation potential became the most creative. Their low-NFC counterparts, however, did not seem to benefit from the trigger of uncreative solutions. The implication that holding onto a chronic motive to attain cognitive closure or epistemic certainty is not necessarily detrimental to creative performance was discussed.

Original languageEnglish
Pages (from-to)286-292
Number of pages7
JournalCreativity Research Journal
Issue number3
Publication statusPublished - 2013
Externally publishedYes


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