Nurturing eco-centric behaviour on campus: Barriers and motivators

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Abstract

In recent years, climate change and its impacts have taken centre-stage in the media as well as academic research. This has led to better awareness of the sustainability issue among the general public. However, studies have also shown that head knowledge is not necessarily matched by actual sustainable practice. The community plays an important role to effect lasting changes towards a more eco-centric behaviour. While research on this topic has been undertaken by various disciplines such as marketing and psychology, these have been done in isolation. The purpose of this paper is to draw together the knowledge from these well-established disciplines and identify the barriers and motivators to ecocentric behaviour. From here, a Six-P framework for nurturing eco-centric behaviours is developed. To illustrate the application of this framework, strategies adopted by green campus communities that reflect the Six-P framework are presented
Original languageEnglish
Title of host publicationProceedings of the 10th International Conference of Australasian Campuses Towards Sustainability
EditorsK Hegarty, D Chambers, A Beringer
Place of PublicationMelbourne
PublisherRMIT Publishing
Pages55-61
Number of pages7
ISBN (Electronic)0646570285
ISBN (Print)9780646570280
Publication statusPublished - 2011
EventThe International Conference of Australasian Campuses Towards Sustainability - RMIT , Melbourne , Australia
Duration: 1 Jan 2010 → …
Conference number: 10th

Conference

ConferenceThe International Conference of Australasian Campuses Towards Sustainability
CountryAustralia
CityMelbourne
Period1/01/10 → …

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    Too, L., & Bajracharya, B. (2011). Nurturing eco-centric behaviour on campus: Barriers and motivators. In K. Hegarty, D. Chambers, & A. Beringer (Eds.), Proceedings of the 10th International Conference of Australasian Campuses Towards Sustainability (pp. 55-61). RMIT Publishing.