Non-compliance in national parks: An extension of the theory of planned behaviour model with pro-environmental values

Edmund Goh; Brent Ritchie; Jie Wang

doi:10.1016/j.tourman.2016.07.004

Non-compliance in national parks: An extension of the theory of planned behaviour model with pro-environmental values

Edmund Goh^*, Brent Ritchie^*, Jie Wang^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › Research › peer-review

139 Citations (Scopus)

Abstract

Non-compliance at national parks is a major problem around the world. This study focused on visitors’ intentions to venture off-trail at the Blue Mountains National Park, Australia (BMNP). An extension of the theory of planned behaviour (TPB) with the new ecological paradigm of pro-environmental values (NEP) was developed and tested to understand visitors’ off-trail intentions. We surveyed 325 BMNP visitors through convenience sampling. Subjective norm was the strongest predictor followed by attitudes. The role of perceived behavioural control was not significant. The proposed extended TPB model had a marginal relationship between pro-environmental values and intentions using regression analysis. The overall study results suggested that the role of pro-environmental values is more suitable for predicting general environmental worldviews as compared to the TPB being more suitable for predicting specific behavioural intentions.

Original language	English
Pages (from-to)	123-127
Number of pages	5
Journal	Tourism Management
Volume	59
DOIs	https://doi.org/10.1016/j.tourman.2016.07.004
Publication status	Published - 1 Apr 2017
Externally published	Yes

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title = "Non-compliance in national parks: An extension of the theory of planned behaviour model with pro-environmental values",

abstract = "Non-compliance at national parks is a major problem around the world. This study focused on visitors{\textquoteright} intentions to venture off-trail at the Blue Mountains National Park, Australia (BMNP). An extension of the theory of planned behaviour (TPB) with the new ecological paradigm of pro-environmental values (NEP) was developed and tested to understand visitors{\textquoteright} off-trail intentions. We surveyed 325 BMNP visitors through convenience sampling. Subjective norm was the strongest predictor followed by attitudes. The role of perceived behavioural control was not significant. The proposed extended TPB model had a marginal relationship between pro-environmental values and intentions using regression analysis. The overall study results suggested that the role of pro-environmental values is more suitable for predicting general environmental worldviews as compared to the TPB being more suitable for predicting specific behavioural intentions.",

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AB - Non-compliance at national parks is a major problem around the world. This study focused on visitors’ intentions to venture off-trail at the Blue Mountains National Park, Australia (BMNP). An extension of the theory of planned behaviour (TPB) with the new ecological paradigm of pro-environmental values (NEP) was developed and tested to understand visitors’ off-trail intentions. We surveyed 325 BMNP visitors through convenience sampling. Subjective norm was the strongest predictor followed by attitudes. The role of perceived behavioural control was not significant. The proposed extended TPB model had a marginal relationship between pro-environmental values and intentions using regression analysis. The overall study results suggested that the role of pro-environmental values is more suitable for predicting general environmental worldviews as compared to the TPB being more suitable for predicting specific behavioural intentions.

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Non-compliance in national parks: An extension of the theory of planned behaviour model with pro-environmental values

Abstract

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