TY - CHAP
T1 - Music and advertising
AU - Olsen, Kirk N.
AU - Thompson, William Forde
PY - 2021
Y1 - 2021
N2 - [Extract]Background music is used for many purposes in our day-to-day life. We often listen to music while studying, entertaining guests, or just relaxing on our own. Music creates a mood that subtly influences how we feel. In many situations, we control the choice of music to ensure it has the outcome we desire, whether to energize, relax, contemplate, or celebrate. But background music is also used in contexts where we do not have control over the music. Television commercials, retail stores, and restaurants often use music as a device to influence our thoughts, feelings, and behaviors. In all such cases, music is used to help advertise a product or service. The goal of using music is to influence potential consumers by increasing their positive attitudes toward a brand or service, thereby increasing the revenue potential of their business, whether that business is the sale of clothing, tourism, computers, or food. In the field of behavioral economics, such techniques are sometimes referred to as “nudges,” defined as strategies that subtly influence the behavior and decision-making of people without actually enforcing or prohibiting options.
AB - [Extract]Background music is used for many purposes in our day-to-day life. We often listen to music while studying, entertaining guests, or just relaxing on our own. Music creates a mood that subtly influences how we feel. In many situations, we control the choice of music to ensure it has the outcome we desire, whether to energize, relax, contemplate, or celebrate. But background music is also used in contexts where we do not have control over the music. Television commercials, retail stores, and restaurants often use music as a device to influence our thoughts, feelings, and behaviors. In all such cases, music is used to help advertise a product or service. The goal of using music is to influence potential consumers by increasing their positive attitudes toward a brand or service, thereby increasing the revenue potential of their business, whether that business is the sale of clothing, tourism, computers, or food. In the field of behavioral economics, such techniques are sometimes referred to as “nudges,” defined as strategies that subtly influence the behavior and decision-making of people without actually enforcing or prohibiting options.
M3 - Chapter
SN - 9781440857713
SP - 192
EP - 197
BT - The science and psychology of music: from Beethoven at the office to Beyoncé at the gym
A2 - Thompson, William F.
A2 - Olsen, Kirk N.
PB - ABC-CLIO
CY - Santa Barbara
ER -