When tourists visit a foreign destination, it is quite common that they choose to visit not just one destination region within a country, but rather a series of destinations within the one itinerary. The pursuit of a multi-destination travel itinerary is often associated with the tourists' need to seek variety within a travel itinerary as well as an attempt to reduce the risk of an unsatisfactory travel experience should a particular destination not live up to their expectations. This paper explores not only how 'extensively' international visitors travel within Australia, but also the types of factors that appear to influence the extent of this multi-destination travel. The analyses presented in this report are based on secondary analysis of an existing database, the Australian Bureau of Tourism Research's 'International Visitor Survey'.
|Number of pages||16|
|Publication status||Published - 2002|