Movement in tourism: Time to re-integrate the tourist?

Bob McKercher*, Sebastian Filep, Brent Moyle

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

13 Citations (Scopus)
19 Downloads (Pure)

Abstract

Highlights:
The increasing reliance on data driven analytics is critiqued.

We know what tourists do, how long they spend doing things, but we do not know why.

Big data studies in tourism do not pay enough attention to the individual tourist.

We advocate for greater insights into the reasons for tourist decision making.
Original languageEnglish
Article number103199
Pages (from-to)1-3
Number of pages3
JournalAnnals of Tourism Research
Volume91
DOIs
Publication statusPublished - Nov 2021
Externally publishedYes

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