The Vietnamese construction market has witnessed slow green building development to date. The motivations for enhancing green building practices that lead to increased green building development (IND1-IND9) are generic and not yet verified in the Vietnamese context. Therefore, the extent to which these motivations apply to the Vietnamese construction industry is currently unknown how. This study responds by surveying the opinions of 166 construction professionals covering the education, public and industry sectors in Vietnam. The findings reveal that all IND1-IND9 are very influential, with mean scores >3.77 out of a maximum possible 5.00. Of these, monetary benefits are the most influential, followed by societal gratification and improved human well-being, while the least influential is government regulation. Furthermore, financial incentives and economic benefits are the most influential motivators of construction professionals in each of the education, public and industry sectors. It is concluded that motivation is very important for encouraging green building development among construction professionals in Vietnam and that the government needs to focus more on providing financial and/or economic incentives as a means of increasing green building development in the country.