Mediation analysis revisited: Practical suggestions for addressing common deficiencies

Jungkeun Kim*, Euejung Hwang, Megan Phillips, Sungha Jang, Jae Eun Kim, Mark T. Spence, Jongwon Park

*Corresponding author for this work

Research output: Contribution to journalReview articleResearchpeer-review

53 Citations (Scopus)
1069 Downloads (Pure)


Four issues that can affect statistical conclusions from mediation analysis are presented here: The implications of omitting mediators; not conducting reverse mediation analysis; using inappropriate measures; and not considering a wider array of experiment-based methods. Suggestions for addressing each of these are advanced. Previous issues of AMJ, JMR and JCR are then examined to gauge the extent to which these suggestions were used. Less than half of the published papers inspected (44.4% of the total) endeavored to address at least three of the four issues raised above. AMJ authors will realize higher statistical as well as theoretical rigor if they consider these suggestions.

Original languageEnglish
Pages (from-to)59-64
Number of pages6
JournalAustralasian Marketing Journal
Issue number1
Publication statusPublished - 1 Feb 2018


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