Media relations

Jane Johnston, Clara Zawawi

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Abstract

Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whetheryou're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes.
Original languageEnglish
Title of host publicationPublic Relations
Subtitle of host publicationTheory and Practice
Place of PublicationCrows Nest
PublisherAllen & Unwin
Pages238-267
Number of pages30
Edition3
ISBN (Print)9781741756272
Publication statusPublished - 2009

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Media relations
Public relations
Large companies
Career paths
Communication skills

Cite this

Johnston, J., & Zawawi, C. (2009). Media relations. In Public Relations: Theory and Practice (3 ed., pp. 238-267). Crows Nest: Allen & Unwin.
Johnston, Jane ; Zawawi, Clara. / Media relations. Public Relations: Theory and Practice. 3. ed. Crows Nest : Allen & Unwin, 2009. pp. 238-267
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Johnston, J & Zawawi, C 2009, Media relations. in Public Relations: Theory and Practice. 3 edn, Allen & Unwin, Crows Nest, pp. 238-267.

Media relations. / Johnston, Jane; Zawawi, Clara.

Public Relations: Theory and Practice. 3. ed. Crows Nest : Allen & Unwin, 2009. p. 238-267.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

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Johnston J, Zawawi C. Media relations. In Public Relations: Theory and Practice. 3 ed. Crows Nest: Allen & Unwin. 2009. p. 238-267