Abstract
Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whetheryou're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes.
| Original language | English |
|---|---|
| Title of host publication | Public Relations |
| Subtitle of host publication | Theory and Practice |
| Place of Publication | Crows Nest |
| Publisher | Allen & Unwin |
| Pages | 238-267 |
| Number of pages | 30 |
| Edition | 3 |
| ISBN (Print) | 9781741756272 |
| Publication status | Published - 2009 |