Media relations

Jane Johnston, Clara Zawawi

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Abstract

Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whetheryou're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes.
Original languageEnglish
Title of host publicationPublic Relations
Subtitle of host publicationTheory and Practice
Place of PublicationCrows Nest
PublisherAllen & Unwin
Pages238-267
Number of pages30
Edition3
ISBN (Print)9781741756272
Publication statusPublished - 2009

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