@inbook{2110141a083142c98a59af69ccc96be4,
title = "Marketing and Pricing Strategy",
author = "Martin Skitmore and Hedley Smyth",
note = "Copyright: Copyright 2013 Elsevier B.V., All rights reserved.",
year = "2009",
month = nov,
day = "30",
doi = "10.1002/9781444320916.ch5",
language = "English",
isbn = "9781405158442",
pages = "92--111",
editor = "Pryke, \{Stephen \}",
booktitle = "Construction Supply Chain Management: Concepts and Case Studies",
publisher = "Wiley-Blackwell",
address = "United Kingdom",
}