Abstract
| Language | English |
|---|---|
| Title of host publication | Routledge handbook of football business and management |
| Editors | Simon Chadwick, Daniel Parnell, Paul Widdop, Christos Anagnostopoulos |
| Place of Publication | Oxford |
| Publisher | Routledge |
| Chapter | 23 |
| Pages | 282-293 |
| Number of pages | 12 |
| ISBN (Electronic) | 9781351262804, 9781351262798 |
| ISBN (Print) | 9781138579071 |
| DOIs | |
| Publication status | Published - 2019 |
Fingerprint
Cite this
}
Leveraging football events. / Fairley, Sheranne; Sobral, Vitor; O'Brien, Daniel.
Routledge handbook of football business and management. ed. / Simon Chadwick; Daniel Parnell; Paul Widdop; Christos Anagnostopoulos. Oxford : Routledge, 2019. p. 282-293.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review
TY - CHAP
T1 - Leveraging football events
AU - Fairley, Sheranne
AU - Sobral, Vitor
AU - O'Brien, Daniel
PY - 2019
Y1 - 2019
N2 - Football events can generate benefits for a host city or region, but can do so more effectively if the event is strategically leveraged. These benefits may include: increasing tourism visitation, social welfare, soft power outcomes, economic activity, and improving a destination’s image. This chapter discusses benefits that host cities can achieve if strategies are implemented before, during, and after the event. The chapter also uses stakeholder theory to showcase how relevant stakeholders for event leveraging strategies can be identified so that they can work together collaboratively to achieve mutual benefits.
AB - Football events can generate benefits for a host city or region, but can do so more effectively if the event is strategically leveraged. These benefits may include: increasing tourism visitation, social welfare, soft power outcomes, economic activity, and improving a destination’s image. This chapter discusses benefits that host cities can achieve if strategies are implemented before, during, and after the event. The chapter also uses stakeholder theory to showcase how relevant stakeholders for event leveraging strategies can be identified so that they can work together collaboratively to achieve mutual benefits.
U2 - 10.4324/9781351262804
DO - 10.4324/9781351262804
M3 - Chapter
SN - 9781138579071
SP - 282
EP - 293
BT - Routledge handbook of football business and management
A2 - Chadwick, Simon
A2 - Parnell, Daniel
A2 - Widdop, Paul
A2 - Anagnostopoulos, Christos
PB - Routledge
CY - Oxford
ER -