Leveraging football events

Sheranne Fairley, Vitor Sobral, Daniel O'Brien

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review


Football events can generate benefits for a host city or region, but can do so more effectively if the event is strategically leveraged. These benefits may include: increasing tourism visitation, social welfare, soft power outcomes, economic activity, and improving a destination’s image. This chapter discusses benefits that host cities can achieve if strategies are implemented before, during, and after the event. The chapter also uses stakeholder theory to showcase how relevant stakeholders for event leveraging strategies can be identified so that they can work together collaboratively to achieve mutual benefits.
Original languageEnglish
Title of host publicationRoutledge handbook of football business and management
EditorsSimon Chadwick, Daniel Parnell, Paul Widdop, Christos Anagnostopoulos
Place of PublicationOxford
Number of pages12
ISBN (Electronic)9781351262804, 9781351262798
ISBN (Print)9781138579071
Publication statusPublished - 2019


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