Abstract
Having tried to apply the classical Lead User methodology to various cases, companies have called for changes. In the case of a large automotive supplier in Germany the management wanted to fill the innovation funnel with ideas created in a Lead User workshop. First discussions showed very soon that the general framework of the companies department does not allow for a classical Lead User workshop. The general framework was analyzed and the classical Lead User methodology was adapted. The new concept was shorter, as we reduced the time to one day only, and additional participants, like start-up companies as well as the technical-solution-know-how of the company itself were integrated. After the workshop the results were analyzed and the reliability of the new workshop concept was evaluated and compared to the possible outcome of a workshop organized according to the classical Lead User concept. The general framework of that particular automotive supplier is very similar to many others in that industry, so the new workshop concept might be a solution to many other companies.
| Original language | English |
|---|---|
| Pages | 1-9 |
| Number of pages | 9 |
| Publication status | Published - 2016 |
| Externally published | Yes |
| Event | 14th International Open and User Innovation Conference - Harvard University, Boston, USA, United States Duration: 1 Aug 2016 → 3 Aug 2016 https://d3.harvard.edu/events/oui/?refer=di |
Conference
| Conference | 14th International Open and User Innovation Conference |
|---|---|
| Country/Territory | United States |
| City | Boston, USA |
| Period | 1/08/16 → 3/08/16 |
| Other | The 14th International Open and User Innovation (OUI) Conference will be held from August 1-3, 2016 at the Harvard Business School campus in Boston, USA. The OUI Conference is the leading academic conference on Open and User Innovation. Around 200 researchers from various disciplines (such as innovation management, strategic management, organization design, marketing, intellectual property right management, entrepreneurship, and public policy) meet annually, in order to exchange recent research findings and plans related to Open and User Innovation. |
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