The region of North East Scotland suffers from the problems associated with peripherality and brand recognition. The large-scale development by Trump Golf Scotland is an issue in brand development and will potentially thrust the North East of Scotland into worldwide fame as a golf destination. This research adopted a qualitative approach involving a focus group and interviews.The focus group comprised of representatives from Trump Golf Scotland and the interview stage comprised of stakeholders’ based in the Aberdeen area. Results suggested the majority of the sample were in favour of the development and research also identified that the economic benefits outweighed environmental concerns. However, negative social impacts were identified as: stakeholder conflict, the potential for a tourist enclave and dilution of Scottish culture.
|Number of pages||1|
|Publication status||Published - 2013|
|Event||The Council for Australasian University Tourism and Hospitality Education (CAUTHE) Conference: Tourism and Global Change - On the Edge of Something Big - Christchurch, New Zealand|
Duration: 11 Feb 2013 → 14 Feb 2013
|Conference||The Council for Australasian University Tourism and Hospitality Education (CAUTHE) Conference|
|Abbreviated title||CAUTHE Conference|
|Period||11/02/13 → 14/02/13|