Abstract
This paper presents a classroom exercise that seeks to encourage creative and
entrepreneurial behavior. Description of the exercise is followed by several suggestions for a post-exercise debriefing on the exercise’s relevance to creative and entrepreneurial behavior. We then present findings from 430 students in the five different countries who participated in the exercise and then assessed its learning value using both scaled items and open-ended questions. Results show students characterized by high entrepreneurial intentions reported higher levels of perceived learning from the exercise, with perceived learning focusing on ‘learning to be more creative’ and ‘learning to pitch their creation’.
entrepreneurial behavior. Description of the exercise is followed by several suggestions for a post-exercise debriefing on the exercise’s relevance to creative and entrepreneurial behavior. We then present findings from 430 students in the five different countries who participated in the exercise and then assessed its learning value using both scaled items and open-ended questions. Results show students characterized by high entrepreneurial intentions reported higher levels of perceived learning from the exercise, with perceived learning focusing on ‘learning to be more creative’ and ‘learning to pitch their creation’.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the USASBE (United States Association for Small Business and Entrepreneurship) 2011 conference |
| Subtitle of host publication | Entrepreneurship: Changing the present, creating the future |
| Editors | S. Danes |
| Place of Publication | South Carolina |
| Publisher | United States Association for Small Business and Entrepreneurship |
| Pages | 1-20 |
| Number of pages | 20 |
| Publication status | Published - 2011 |
| Event | United States Association for Small Business and Entrepreneurship conference: Entrepreneurship: Changing the present, creating the future - Hilton Head Island, South Carolina, United States Duration: 13 Jan 2011 → 16 Jan 2011 http://www.usasbe.org/events/EventDetails.aspx?id=236674 |
Conference
| Conference | United States Association for Small Business and Entrepreneurship conference |
|---|---|
| Abbreviated title | USASBE |
| Country/Territory | United States |
| City | South Carolina |
| Period | 13/01/11 → 16/01/11 |
| Internet address |