Kitty Hawk in the classroom: A simulation exercise for entrepreneurship education

Reginald A Litz, Dell McStay, Sergio Janczak, Carolyn Birmingham

Research output: Contribution to journalArticleResearchpeer-review

Abstract

This paper presents a classroom exercise that seeks to encourage entrepreneurial creativity. Description of the exercise is followed by several suggestions for a post-exercise debriefing on the exercise's relevance to creative and entrepreneurial behaviour. We then present highlights of evaluation data from 430 students in the five different countries who participated in the exercise and then assessed its learning value. Results show students characterized by high entrepreneurial intentions reported higher levels of perceived learning from the exercise, with perceived learning focusing on 'learning to be more creative' and 'learning to pitch their creation'.
Original languageEnglish
Pages (from-to)261-276
Number of pages16
JournalInternational Journal of Entrepreneurship Education
Volume8
Issue number3
Publication statusPublished - 2010

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entrepreneurship
classroom
simulation
learning
education
entrepreneurial behavior
creativity
data analysis
student
present
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Litz, Reginald A ; McStay, Dell ; Janczak, Sergio ; Birmingham, Carolyn. / Kitty Hawk in the classroom: A simulation exercise for entrepreneurship education. In: International Journal of Entrepreneurship Education. 2010 ; Vol. 8, No. 3. pp. 261-276.
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Kitty Hawk in the classroom: A simulation exercise for entrepreneurship education. / Litz, Reginald A; McStay, Dell; Janczak, Sergio; Birmingham, Carolyn.

In: International Journal of Entrepreneurship Education, Vol. 8, No. 3, 2010, p. 261-276.

Research output: Contribution to journalArticleResearchpeer-review

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AB - This paper presents a classroom exercise that seeks to encourage entrepreneurial creativity. Description of the exercise is followed by several suggestions for a post-exercise debriefing on the exercise's relevance to creative and entrepreneurial behaviour. We then present highlights of evaluation data from 430 students in the five different countries who participated in the exercise and then assessed its learning value. Results show students characterized by high entrepreneurial intentions reported higher levels of perceived learning from the exercise, with perceived learning focusing on 'learning to be more creative' and 'learning to pitch their creation'.

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