Key opinion leaders: Independent experts or drug representatives in disguise?

Ray Moynihan*

*Corresponding author for this work

Research output: Contribution to journalArticleProfessional

140 Citations (Scopus)

Abstract

In the world of medicine, “key opinion leader” is the somewhat Orwellian term used to describe the senior doctors who help drug companies sell drugs.1 These influential doctors are engaged by industry to advise on marketing and help boost sales of new medicines. Across all specialties, in hospitals and universities everywhere, many leading specialists are being paid generous fees to peddle influence on behalf of the world’s biggest drug companies.
Original languageEnglish
Pages (from-to)1402-1403
Number of pages2
JournalBMJ
Volume336
Issue number7658
DOIs
Publication statusPublished - 21 Jun 2008
Externally publishedYes

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