Abstract
In the world of medicine, “key opinion leader” is the somewhat Orwellian term used to describe the senior doctors who help drug companies sell drugs.1 These influential doctors are engaged by industry to advise on marketing and help boost sales of new medicines. Across all specialties, in hospitals and universities everywhere, many leading specialists are being paid generous fees to peddle influence on behalf of the world’s biggest drug companies.
| Original language | English |
|---|---|
| Pages (from-to) | 1402-1403 |
| Number of pages | 2 |
| Journal | BMJ |
| Volume | 336 |
| Issue number | 7658 |
| DOIs | |
| Publication status | Published - 21 Jun 2008 |
| Externally published | Yes |