Abstract
[Extract]
On September 29, Bond’s 25th adventure No Time To Die had its world premiere. All the necessary credentials to signify the franchise’s new crowd-friendly feminism were present: Daniel Craig sporting a hot pink dinner jacket, Lea Seydoux paraded as the first Bond girl ever to return in a 007 movie sans the male gaze, and director Cary Fukunaga deriding Connery’s Bond as “basically” a rapist.
It appears to be part of a coordinated plan, one that can only be described as the woke-washing of Daniel Craig’s Bond, especially when it comes to the character’s famed sexism. I don’t mean that No Time To Die has gone full-feminist. Like most of us in Australia, I have yet to see the film — and as a lifelong fan, I’m excited to see.
No, I’m talking about the carefully curated revisionist history attempting to re-contextualise, Orwellian-fashion, the recent iteration of Bond as already-and-always-egalitarian. There are many ways in which this is dangerous, not least of which is attempting to ignore that bigotry exists.
On September 29, Bond’s 25th adventure No Time To Die had its world premiere. All the necessary credentials to signify the franchise’s new crowd-friendly feminism were present: Daniel Craig sporting a hot pink dinner jacket, Lea Seydoux paraded as the first Bond girl ever to return in a 007 movie sans the male gaze, and director Cary Fukunaga deriding Connery’s Bond as “basically” a rapist.
It appears to be part of a coordinated plan, one that can only be described as the woke-washing of Daniel Craig’s Bond, especially when it comes to the character’s famed sexism. I don’t mean that No Time To Die has gone full-feminist. Like most of us in Australia, I have yet to see the film — and as a lifelong fan, I’m excited to see.
No, I’m talking about the carefully curated revisionist history attempting to re-contextualise, Orwellian-fashion, the recent iteration of Bond as already-and-always-egalitarian. There are many ways in which this is dangerous, not least of which is attempting to ignore that bigotry exists.
| Original language | English |
|---|---|
| Journal | The Conversation |
| Publication status | Published - 13 Oct 2021 |
