Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment

Fayrene Chieng, Piyush Sharma, Russel Kingshott, Rajat Roy

Research output: Contribution to journal › Article › Research › peer-review

32 Citations (Scopus)
440 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science