Integration of same and oppositely valenced affective stimuli under simultaneous presentation conditions

Rafi Chowdhury, G. D. Olsen, J. W. Pracejus, M. Mireault

Research output: Contribution to journalMeeting AbstractResearchpeer-review

Abstract

[Extract] The distinction between cognitive and affective stimuli has
been made repeatedly (see, e.g., Bagozzi, Gopinath and Nyer 1999;
Cohen and Areni 1991; Zajonc and Markus 1982). Although
considerable effort has been placed on the examination of how
cognitive information is integrated (see, e.g., Kardes 2001), research
regarding affect integration is still in its infancy.
Where affect integration has been the focus of study, the
context is one in which there is strong control of the sequence with
which the affective stimuli are presented. Further, prior research
directly examining affect integration (e.g., Ariely 1998; Ariely and
Carmon 2000; Baumgartner, Sujan and Padgett 1997; Kahneman et
al.1993; Fredrickson and Kahneman 1993; Redelmeier and
Kahneman 1996; Varey and Kahneman 1992) has focused exclusively
on the integration of affective stimuli of common valence
(i.e., the integration of positively valenced stimuli or negatively
valenced stimuli, but not both together). This research explores
each of these current limitations.
Original languageEnglish
Pages (from-to)606-607
Number of pages2
JournalAdvances in Consumer Research
Volume32
Publication statusPublished - 2005
Externally publishedYes

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title = "Integration of same and oppositely valenced affective stimuli under simultaneous presentation conditions",
abstract = "[Extract] The distinction between cognitive and affective stimuli hasbeen made repeatedly (see, e.g., Bagozzi, Gopinath and Nyer 1999;Cohen and Areni 1991; Zajonc and Markus 1982). Althoughconsiderable effort has been placed on the examination of howcognitive information is integrated (see, e.g., Kardes 2001), researchregarding affect integration is still in its infancy.Where affect integration has been the focus of study, thecontext is one in which there is strong control of the sequence withwhich the affective stimuli are presented. Further, prior researchdirectly examining affect integration (e.g., Ariely 1998; Ariely andCarmon 2000; Baumgartner, Sujan and Padgett 1997; Kahneman etal.1993; Fredrickson and Kahneman 1993; Redelmeier andKahneman 1996; Varey and Kahneman 1992) has focused exclusivelyon the integration of affective stimuli of common valence(i.e., the integration of positively valenced stimuli or negativelyvalenced stimuli, but not both together). This research exploreseach of these current limitations.",
author = "Rafi Chowdhury and Olsen, {G. D.} and Pracejus, {J. W.} and M. Mireault",
year = "2005",
language = "English",
volume = "32",
pages = "606--607",
journal = "Advances in Consumer Research",
issn = "0098-9258",
publisher = "Sheridan Books",

}

Integration of same and oppositely valenced affective stimuli under simultaneous presentation conditions. / Chowdhury, Rafi; Olsen, G. D. ; Pracejus, J. W.; Mireault, M.

In: Advances in Consumer Research, Vol. 32, 2005, p. 606-607.

Research output: Contribution to journalMeeting AbstractResearchpeer-review

TY - JOUR

T1 - Integration of same and oppositely valenced affective stimuli under simultaneous presentation conditions

AU - Chowdhury, Rafi

AU - Olsen, G. D.

AU - Pracejus, J. W.

AU - Mireault, M.

PY - 2005

Y1 - 2005

N2 - [Extract] The distinction between cognitive and affective stimuli hasbeen made repeatedly (see, e.g., Bagozzi, Gopinath and Nyer 1999;Cohen and Areni 1991; Zajonc and Markus 1982). Althoughconsiderable effort has been placed on the examination of howcognitive information is integrated (see, e.g., Kardes 2001), researchregarding affect integration is still in its infancy.Where affect integration has been the focus of study, thecontext is one in which there is strong control of the sequence withwhich the affective stimuli are presented. Further, prior researchdirectly examining affect integration (e.g., Ariely 1998; Ariely andCarmon 2000; Baumgartner, Sujan and Padgett 1997; Kahneman etal.1993; Fredrickson and Kahneman 1993; Redelmeier andKahneman 1996; Varey and Kahneman 1992) has focused exclusivelyon the integration of affective stimuli of common valence(i.e., the integration of positively valenced stimuli or negativelyvalenced stimuli, but not both together). This research exploreseach of these current limitations.

AB - [Extract] The distinction between cognitive and affective stimuli hasbeen made repeatedly (see, e.g., Bagozzi, Gopinath and Nyer 1999;Cohen and Areni 1991; Zajonc and Markus 1982). Althoughconsiderable effort has been placed on the examination of howcognitive information is integrated (see, e.g., Kardes 2001), researchregarding affect integration is still in its infancy.Where affect integration has been the focus of study, thecontext is one in which there is strong control of the sequence withwhich the affective stimuli are presented. Further, prior researchdirectly examining affect integration (e.g., Ariely 1998; Ariely andCarmon 2000; Baumgartner, Sujan and Padgett 1997; Kahneman etal.1993; Fredrickson and Kahneman 1993; Redelmeier andKahneman 1996; Varey and Kahneman 1992) has focused exclusivelyon the integration of affective stimuli of common valence(i.e., the integration of positively valenced stimuli or negativelyvalenced stimuli, but not both together). This research exploreseach of these current limitations.

M3 - Meeting Abstract

VL - 32

SP - 606

EP - 607

JO - Advances in Consumer Research

JF - Advances in Consumer Research

SN - 0098-9258

ER -