TY - JOUR
T1 - Integrating entrepreneurship, business planning and service-learning
T2 - Preparing students for business plan composition and community engagement
AU - Kenworthy-U'Ren, Amy L
AU - McStay, Dell
AU - U'Ren, Baden
PY - 2006
Y1 - 2006
N2 - The following exercise describes the Bond University Business Plan Training Program. The program is grounded in entrepreneurship concepts and uses a teaching design called service-learning. The program was created as a partnership between the local Chamber of Commerce and Bond University with the aim of increasing sustainable economic development in the local community as well as student learning via real-world application of classroom-based knowledge. The exercise can be used in either business planning or entrepreneurship courses at the undergraduate and graduate levels.
AB - The following exercise describes the Bond University Business Plan Training Program. The program is grounded in entrepreneurship concepts and uses a teaching design called service-learning. The program was created as a partnership between the local Chamber of Commerce and Bond University with the aim of increasing sustainable economic development in the local community as well as student learning via real-world application of classroom-based knowledge. The exercise can be used in either business planning or entrepreneurship courses at the undergraduate and graduate levels.
M3 - Article
SN - 1554-7752
VL - XV111
SP - 170
EP - 178
JO - International Journal of Case Method Research & Application
JF - International Journal of Case Method Research & Application
IS - 2
ER -