Integrating entrepreneurship, business planning and service-learning: Preparing students for business plan composition and community engagement

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Abstract

The following exercise describes the Bond University Business Plan Training Program. The program is grounded in entrepreneurship concepts and uses a teaching design called service-learning. The program was created as a partnership between the local Chamber of Commerce and Bond University with the aim of increasing sustainable economic development in the local community as well as student learning via real-world application of classroom-based knowledge. The exercise can be used in either business planning or entrepreneurship courses at the undergraduate and graduate levels.
Original languageEnglish
Pages (from-to)170-178
Number of pages9
JournalInternational Journal of Case Method Research & Application
VolumeXV111
Issue number2
Publication statusPublished - 2006

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Business plan
Community engagement
Business planning
Entrepreneurship
Business services
Service learning
Exercise
Commerce
Economic development
Student learning
Training program
Undergraduate
Local communities

Cite this

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title = "Integrating entrepreneurship, business planning and service-learning: Preparing students for business plan composition and community engagement",
abstract = "The following exercise describes the Bond University Business Plan Training Program. The program is grounded in entrepreneurship concepts and uses a teaching design called service-learning. The program was created as a partnership between the local Chamber of Commerce and Bond University with the aim of increasing sustainable economic development in the local community as well as student learning via real-world application of classroom-based knowledge. The exercise can be used in either business planning or entrepreneurship courses at the undergraduate and graduate levels.",
author = "Kenworthy-U'Ren, {Amy L} and Dell McStay and Baden U'Ren",
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AB - The following exercise describes the Bond University Business Plan Training Program. The program is grounded in entrepreneurship concepts and uses a teaching design called service-learning. The program was created as a partnership between the local Chamber of Commerce and Bond University with the aim of increasing sustainable economic development in the local community as well as student learning via real-world application of classroom-based knowledge. The exercise can be used in either business planning or entrepreneurship courses at the undergraduate and graduate levels.

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