Innovate or die: Insights on entrepreneurial leadership

Matthew Winkler, Baden U'Ren, Daniel Abrahams

Research output: Contribution to journalArticleResearch


A certain type of organisation is dominating the market at present, following certain core principles based on and built to facilitate and enable innovation. For many, there is a belief that entrepreneurship is ethereal, a rare quality that some amongst us have and can grasp, yet elusive to others. However, exposure to entrepreneurship, both in practice and through academic readings leads one to believe that entrepreneurship is a management style; there is a structure, system and strategy that can be employed to enable and inspire an entrepreneurial workforce. For an organisation to survive competitively in any market today, it needs to enable proactivity, innovation, risk-taking, competitiveness and autonomy by employing an entrepreneurial orientation framework
Original languageEnglish
JournalGovernance Directions
Issue number11
Publication statusPublished - 1 Jan 2019


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