Industry report 1: Changing demography of surfing in Australia

    Research output: Working paperProfessional


    A significant demographic shift is occurring in surfing across age, proficiency and gender, and this is likely to present challenges and opportunities for the surf industry. I discuss the importance of monitoring the pace and scale of these shifts as well as the likely impact they will have on surfing’s aspirational status, its cultural norms, and the demand for goods and services.
    Original languageEnglish
    PublisherLinkedIn Articles
    Number of pages4
    Publication statusPublished - 20 Jun 2023


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