TY - UNPB
T1 - Industry report 1: Changing demography of surfing in Australia
AU - Sims, Craig
N1 - Dr. Craig Sims is a Bond University academic, owner and publisher of White Horses magazine, and former elite-level competitive surfer.
PY - 2023/6/20
Y1 - 2023/6/20
N2 - A significant demographic shift is occurring in surfing across age, proficiency and gender, and this is likely to present challenges and opportunities for the surf industry. I discuss the importance of monitoring the pace and scale of these shifts as well as the likely impact they will have on surfing’s aspirational status, its cultural norms, and the demand for goods and services.
AB - A significant demographic shift is occurring in surfing across age, proficiency and gender, and this is likely to present challenges and opportunities for the surf industry. I discuss the importance of monitoring the pace and scale of these shifts as well as the likely impact they will have on surfing’s aspirational status, its cultural norms, and the demand for goods and services.
UR - https://surfsplendorpodcast.com/222-the-grit-june-29-2023/
M3 - Working paper
SP - 1
EP - 4
BT - Industry report 1: Changing demography of surfing in Australia
PB - LinkedIn Articles
ER -