Impact of video information intervention on public perceptions of waste-to-energy incineration facilities: An information processing theory perspective

This innovative study investigates the novel realm of video information interventions and their transformative role in shaping public perceptions of waste-to-energy (WTE) incineration facilities. A behavioral survey experiment with 127 participants aims to uncover unique shifts in attitudes toward WTE incineration facilities, offering fresh insights into the impact of video information interventions on public perspectives. The study reveals two distinctive outcomes. Firstly, it highlights the unprecedented influence of video information intervention in shaping public perceptions of WTE incineration facilities. This intervention emerges as a dynamic force adept at presenting a nuanced and balanced view that mitigates potential negative impacts and encourages a more comprehensive understanding of the technology. Secondly, a novel perspective is introduced on the relationship between public perception and acceptance, emphasizing the intervention's innovative role in reshaping opinions. The research, therefore, signifies a major change in the governance of potentially risky facilities. The empirical evidence highlights the novelty of video information interventions as crucial tools for effective risk communication and community engagement. By paving the way for positive public perceptions through innovative interventions, the study contributes to the sustainable development and acceptance of such facilities as WTE incineration, marking a significant advancement in societal and environmental goals.