Immersive product improvement IPI - First empirical results of a new method

Rafael Kirschner*, Andreas Kain, Alexander Lang, Udo Lindemann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

6 Citations (Scopus)


Despite the widely accepted and proven benefits of open innovation methods, companies apply them infrequently in their own product development processes. In order to find reasons for this apparently contradiction, we conducted 34 interviews with project directors and a literature study. Thus, we identified ten common obstacles for customer integration. On this basis, we derived a new open innovation method to get over these hurdles. The core idea of the presented crowd sourcing method is a product picture based access to a comment management database by the product user. To illuminate the method, we present an implementation together with its internal data structure for a better understanding. This tool is then validated in an experiment with n=48 users. The results indicate that the picture based approach of the method generates valuable results that can contribute to product development.

Original languageEnglish
Title of host publicationProceedings of the 18th International Conference on Engineering Design (ICED 11), Impacting Society through Engineering Design, Vol. 9: Design Methods and Tools pt. 1
EditorsSteve Culley, Ben Hicks, Tim McAloone, Thomas Howard, A; Dong
PublisherThe Design Society
Number of pages10
ISBN (Print)9781904670292
Publication statusPublished - 2011
Externally publishedYes
Event18th International Conference on Engineering Design - Technical University of Denmark, Copenhagen, Denmark
Duration: 15 Aug 201118 Aug 2011
Conference number: 18th

Publication series

NameICED 11 - 18th International Conference on Engineering Design - Impacting Society Through Engineering Design
NumberPART 1
ISSN (Electronic)2220-4342


Conference18th International Conference on Engineering Design
Abbreviated titleICED 11
Internet address


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