Identifying antecedent factors to the traveler's pursuit of a multidestination travel itinerary

Carmen Tideswell, Bill Faulkner

Research output: Contribution to journalArticleResearchpeer-review

Abstract

In recent times, several studies have investigated a particular form of travel known as multidestination travel. Such travel involves the tourist's decision to visit a minimum of two tourist destinations within a single travel itinerary and is particularly common in the context of international travel. In the Australian context, at least 60% of all international visitors to the country pursue a multidestination, as opposed to a monodestination, travel itinerary, whereby a destination is defined for the purposes of this study as a "tourism region" as designated by the Bureau of Tourism Research. While the literature has proposed a number of intuitive reasons that explain why a tourist is more or less inclined towards a multidestination itinerary, studies have yet to empirically investigate such reasons. This study presents the findings from exploration of a secondary database, the International Visitor Survey, on what factors appear to influence the extent of multidestination travel conducted by international visitors to Australia. The results of a multiple-regression analysis indicate the most influential factors include the tourist's desire to reduce existing travel risks, the need to accommodate variety-seeking behavior, and whether or not the tourist is visiting friends and relatives.

Original languageEnglish
Pages (from-to)177-190
Number of pages14
JournalTourism Analysis
Volume7
Issue number3-4
DOIs
Publication statusPublished - 2002
Externally publishedYes

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tourism
tourist destination
travel
Travellers
Factors
multiple regression
regression analysis
Tourists
Tourism
Variety seeking
Multiple regression analysis
International travel
Destination
Data base
Influential factors
Time study
Tourist destination
Tourism research
decision

Cite this

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Identifying antecedent factors to the traveler's pursuit of a multidestination travel itinerary. / Tideswell, Carmen; Faulkner, Bill.

In: Tourism Analysis, Vol. 7, No. 3-4, 2002, p. 177-190.

Research output: Contribution to journalArticleResearchpeer-review

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