“I Study Accounting Because I Have To”: An Exploratory Study of Hospitality Students’ Attitudes Toward Accounting Education

Business & Economics

• Student Attitudes 100%
• Accounting Education 90%
• Hospitality 70%
• Exploratory Study 60%
• Student Perceptions 27%
• Learning Environment 21%
• Accounting Information 18%
• Hospitality Industry 17%
• Theory of Planned Behavior 17%
• Empirical Evidence 17%
• Undergraduate 16%
• Theoretical Framework 13%
• Performance 6%

Earth & Environmental Sciences

• accounting 76%
• education 59%
• student 59%
• hospitality industry 24%
• boring 16%
• learning 11%

Social Sciences

• education 21%
• student 17%
• learning environment 10%
• industry 8%
• performance 6%
• interview 6%
• evidence 5%