Humanitix Accessible Ticketing Platform: Everyone Deserves a Seat

In December 2024, Humanitix Ltd. (Humanitix), an Australian not-for-profit ticketing platform, was planning its 2025 expansion into the UK. Founded to challenge industry norms of high fees and poor service, Humanitix donated 100 per cent of its booking fee profits to charity. It also invested heavily in digital accessibility, which garnered praise from disability advocates. As it prepared to open an office in Edinburgh, the team needed to craft a communication strategy that would resonate with event organizers, its primary target audience, and put its accessibility features front and centre. The company sought to position accessibility as a core differentiator. The team would have to determine which messages, partners, channels, and tactics Humanitix should use to ensure its accessibility initiatives were communicated during its UK launch.