How Nostalgia Encourages Selfless behaviour Under Resource Scarcity

Rajat Roy, Vik Naidoo

Research output: Contribution to conferenceAbstractResearchpeer-review

Abstract

The current research demonstrates that nostalgia can encourage selfless acts in the face of resource scarcity by encouraging other-focused behaviour. The other-focused behaviour induced by nostalgia under resource scarcity is underpinned by empathy.
Original languageEnglish
Pages1-3
Number of pages3
Publication statusPublished - 2024
EventAssociation for Consumer Research annual conference - Paris, France
Duration: 26 Sept 202429 Sept 2024
https://acrwebsite.org/events/acr24/

Conference

ConferenceAssociation for Consumer Research annual conference
Abbreviated titleACR Annual Conference
Country/TerritoryFrance
CityParis
Period26/09/2429/09/24
OtherMain Conference Events, Thursday-Saturday Sept 26-28. The conference will begin with an Opening Reception on Thursday, September 26, and the fellows address by Robert Kozinets. The next two days, September 27 and 28, will comprise of plenary sessions, research presentations including papers, films, and Roundtables & Workshops. Highlights of the conference will include addresses by our ACR President, Kristin Diehl. The conference will conclude with a Gala on Saturday evening on the Seine on river boats (Péniches) with great food, wine, music, beautiful views, and the opportunity to celebrate our strength together!
Internet address

Cite this