How much more to pay? A study of retail prices of organic versus conventional vegetarian foods in an Australian regional area

Megan Lee; Tania von der Heidt; Joanne  Bradbury; Sandra Grace

How much more to pay? A study of retail prices of organic versus conventional vegetarian foods in an Australian regional area

Megan Lee
, Tania von der Heidt
, Joanne Bradbury
, Sandra Grace

Research output: Contribution to journal › Article › Research › peer-review

8 Citations (Scopus)

654 Downloads (Pure)

Abstract

Organic foods are popular around the world, with some consumer segments willing to pay price premiums. This study determined the price differential of a shopping basket of organic versus conventional vegetarian foods using an observation of retail prices across 13 conventional retailers in a regional area of Australia. The organic basket had a 60% price premium, with premiums varying widely by retailer. The higher premiums for fruits, vegetables, and grains relative to dairy and sugar may be due to higher costs of marketing channel logistics.

Original language	English
Pages (from-to)	46-62
Number of pages	17
Journal	Journal of Food Distribution Research
Volume	52
Issue number	3
Publication status	Published - Nov 2021
Externally published	Yes

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How much more to pay A study of retail prices of organic versus conventional vegetarian foods in an Australian regioanl areaFinal published version, 383 KBLicence: Other

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Cite this

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AB - Organic foods are popular around the world, with some consumer segments willing to pay price premiums. This study determined the price differential of a shopping basket of organic versus conventional vegetarian foods using an observation of retail prices across 13 conventional retailers in a regional area of Australia. The organic basket had a 60% price premium, with premiums varying widely by retailer. The higher premiums for fruits, vegetables, and grains relative to dairy and sugar may be due to higher costs of marketing channel logistics.

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How much more to pay? A study of retail prices of organic versus conventional vegetarian foods in an Australian regional area

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