How much more to pay? A study of retail prices of organic versus conventional vegetarian foods in an Australian regional area

Megan Lee, Tania von der Heidt, Joanne Bradbury, Sandra Grace

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Abstract

Organic foods are popular around the world, with some consumer segments willing to pay price premiums. This study determined the price differential of a shopping basket of organic versus conventional vegetarian foods using an observation of retail prices across 13 conventional retailers in a regional area of Australia. The organic basket had a 60% price premium, with premiums varying widely by retailer. The higher premiums for fruits, vegetables, and grains relative to dairy and sugar may be due to higher costs of marketing channel logistics.
Original languageEnglish
Pages (from-to)46-62
Number of pages17
JournalJournal of Food Distribution Research
Volume52
Issue number3
Publication statusPublished - Nov 2021
Externally publishedYes

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