TY - JOUR
T1 - How much more to pay? A study of retail prices of organic versus conventional vegetarian foods in an Australian regional area
AU - Lee, Megan
AU - von der Heidt, Tania
AU - Bradbury, Joanne
AU - Grace, Sandra
PY - 2021/11
Y1 - 2021/11
N2 - Organic foods are popular around the world, with some consumer segments willing to pay price premiums. This study determined the price differential of a shopping basket of organic versus conventional vegetarian foods using an observation of retail prices across 13 conventional retailers in a regional area of Australia. The organic basket had a 60% price premium, with premiums varying widely by retailer. The higher premiums for fruits, vegetables, and grains relative to dairy and sugar may be due to higher costs of marketing channel logistics.
AB - Organic foods are popular around the world, with some consumer segments willing to pay price premiums. This study determined the price differential of a shopping basket of organic versus conventional vegetarian foods using an observation of retail prices across 13 conventional retailers in a regional area of Australia. The organic basket had a 60% price premium, with premiums varying widely by retailer. The higher premiums for fruits, vegetables, and grains relative to dairy and sugar may be due to higher costs of marketing channel logistics.
UR - http://www.scopus.com/inward/record.url?scp=85125138592&partnerID=8YFLogxK
M3 - Article
VL - 52
SP - 46
EP - 62
JO - Journal of Food Distribution Research
JF - Journal of Food Distribution Research
SN - 0047-245X
IS - 3
ER -