How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses

Rafi Chowdhury, G. Douglas Olsen, John W. Pracejus

Research output: Contribution to conference › Presentation › Research › peer-review

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2011
How many pictures should your print ad have?
Chowdhury, R. M. M. I., Olsen, G. D. & Pracejus, J. W., Jan 2011, In: Journal of Business Research. 64, 1, p. 3-6 4 p.
Research output: Contribution to journal › Article › Research › peer-review
18 Citations (Scopus)