How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses

Rafi Chowdhury; G. Douglas Olsen; John W. Pracejus

How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses

Rafi Chowdhury
, G. Douglas Olsen
, John W. Pracejus

Research output: Contribution to conference › Presentation › Research › peer-review

Original language	English
Publication status	Published - 2009
Externally published	Yes
Event	La Londe International Research Conference in Marketing Communication and Consumer Behavior - La Londe-les-Maures, France Duration: 2 Jun 2009 → 5 Jun 2009 Conference number: 35

Conference

Conference	La Londe International Research Conference in Marketing Communication and Consumer Behavior
Abbreviated title	La Londe
Country/Territory	France
City	La Londe-les-Maures
Period	2/06/09 → 5/06/09

Access to Document

http://www.lalondeconference.com/CB/?page=past_lalonde_conferences.php&year=2009&sub=program_proceedings.htm

How many pictures should your print ad have?
Chowdhury, R. M. M. I., Olsen, G. D. & Pracejus, J. W., Jan 2011, In: Journal of Business Research. 64, 1, p. 3-6 4 p.
Research output: Contribution to journal › Article › Research › peer-review
21 Link opens in a new tab Citations (Scopus)

Cite this

Chowdhury, R., Olsen, G. D., & Pracejus, J. W. (2009). How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses. La Londe International Research Conference in Marketing Communication and Consumer Behavior, La Londe-les-Maures, France. http://www.lalondeconference.com/CB/?page=past_lalonde_conferences.php&year=2009&sub=program_proceedings.htm

@conference{c9cbeacd10f3404f817090e50893155e,

title = "How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses",

author = "Rafi Chowdhury and Olsen, \{G. Douglas\} and Pracejus, \{John W.\}",

year = "2009",

language = "English",

note = "La Londe International Research Conference in Marketing Communication and Consumer Behavior, La Londe ; Conference date: 02-06-2009 Through 05-06-2009",

}

Chowdhury, R, Olsen, GD & Pracejus, JW 2009, 'How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses', La Londe International Research Conference in Marketing Communication and Consumer Behavior, La Londe-les-Maures, France, 2/06/09 - 5/06/09. <http://www.lalondeconference.com/CB/?page=past_lalonde_conferences.php&year=2009&sub=program_proceedings.htm>

How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses. / Chowdhury, Rafi; Olsen, G. Douglas; Pracejus, John W.
2009. La Londe International Research Conference in Marketing Communication and Consumer Behavior, La Londe-les-Maures, France.

Research output: Contribution to conference › Presentation › Research › peer-review

TY - CONF

T1 - How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses

AU - Chowdhury, Rafi

AU - Olsen, G. Douglas

AU - Pracejus, John W.

N1 - Conference code: 35

PY - 2009

Y1 - 2009

M3 - Presentation

T2 - La Londe International Research Conference in Marketing Communication and Consumer Behavior

Y2 - 2 June 2009 through 5 June 2009

ER -

How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses

Conference

Access to Document

Related Research Outputs

How many pictures should your print ad have?

Cite this