How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses

Rafi Chowdhury, G. Douglas Olsen, John W. Pracejus

Research output: Contribution to conferencePresentationResearchpeer-review

Original languageEnglish
Publication statusPublished - 2009
Externally publishedYes
EventLa Londe International Research Conference in Marketing Communication and Consumer Behavior - La Londe-les-Maures, France
Duration: 2 Jun 20095 Jun 2009
Conference number: 35

Conference

ConferenceLa Londe International Research Conference in Marketing Communication and Consumer Behavior
Abbreviated titleLa Londe
CountryFrance
CityLa Londe-les-Maures
Period2/06/095/06/09

Related Research Outputs

How many pictures should your print ad have?

Chowdhury, R. M. M. I., Olsen, G. D. & Pracejus, J. W., Jan 2011, In : Journal of Business Research. 64, 1, p. 3-6 4 p.

Research output: Contribution to journalArticleResearchpeer-review

  • 7 Citations (Scopus)

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