How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses

Rafi Chowdhury, G. Douglas Olsen, John W. Pracejus

Research output: Contribution to conferencePresentationResearchpeer-review

Original languageEnglish
Publication statusPublished - 2009
Externally publishedYes
EventLa Londe International Research Conference in Marketing Communication and Consumer Behavior - La Londe-les-Maures, France
Duration: 2 Jun 20095 Jun 2009
Conference number: 35

Conference

ConferenceLa Londe International Research Conference in Marketing Communication and Consumer Behavior
Abbreviated titleLa Londe
CountryFrance
CityLa Londe-les-Maures
Period2/06/095/06/09

Cite this

Chowdhury, R., Olsen, G. D., & Pracejus, J. W. (2009). How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses. La Londe International Research Conference in Marketing Communication and Consumer Behavior, La Londe-les-Maures, France.
Chowdhury, Rafi ; Olsen, G. Douglas ; Pracejus, John W. / How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses. La Londe International Research Conference in Marketing Communication and Consumer Behavior, La Londe-les-Maures, France.
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author = "Rafi Chowdhury and Olsen, {G. Douglas} and Pracejus, {John W.}",
year = "2009",
language = "English",
note = "La Londe International Research Conference in Marketing Communication and Consumer Behavior, La Londe ; Conference date: 02-06-2009 Through 05-06-2009",

}

Chowdhury, R, Olsen, GD & Pracejus, JW 2009, 'How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses' La Londe International Research Conference in Marketing Communication and Consumer Behavior, La Londe-les-Maures, France, 2/06/09 - 5/06/09, .

How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses. / Chowdhury, Rafi; Olsen, G. Douglas; Pracejus, John W.

2009. La Londe International Research Conference in Marketing Communication and Consumer Behavior, La Londe-les-Maures, France.

Research output: Contribution to conferencePresentationResearchpeer-review

TY - CONF

T1 - How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses

AU - Chowdhury, Rafi

AU - Olsen, G. Douglas

AU - Pracejus, John W.

PY - 2009

Y1 - 2009

M3 - Presentation

ER -

Chowdhury R, Olsen GD, Pracejus JW. How many pictures should your print ad have? The effect of increasing the number of images in print advertising on affective and cognitive responses. 2009. La Londe International Research Conference in Marketing Communication and Consumer Behavior, La Londe-les-Maures, France.