How managerial attitudes toward the natural environment affect market orientation and innovation

Clay Dibrell, Justin B. Craig, Eric N. Hansen

Research output: Contribution to journalArticleResearchpeer-review

51 Citations (Scopus)

Abstract

This study investigates natural environmental attitude linkages held by strategic decision makers and hypothesizes that the interaction between market orientation and managerial natural environmental attitudes serves to enhance the effect of market orientation on firm innovativeness. Using questionnaire responses from 284 owners or chief executive officers residing in the food processing industry, the findings establish evidence of (1) a positive linkage between market orientation and firm innovativeness, and (2) the moderating effect of managerial attitudes of top managers toward the natural environmental in the market orientation to firm innovativeness relationship. The results provide insight into the nature of the cultural values on which a market orientation is based in relation to the natural environment.

Original languageEnglish
Pages (from-to)401-407
Number of pages7
JournalJournal of Business Research
Volume64
Issue number4
DOIs
Publication statusPublished - Apr 2011

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Natural environment
Market orientation
Managerial attitudes
Innovation
Innovativeness
Environmental attitudes
Linkage
Decision maker
Managers
Cultural values
Chief executive officer
Owners
Moderating effect
Questionnaire
Interaction
Strategic decisions
Food processing industry

Cite this

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How managerial attitudes toward the natural environment affect market orientation and innovation. / Dibrell, Clay; Craig, Justin B.; Hansen, Eric N.

In: Journal of Business Research, Vol. 64, No. 4, 04.2011, p. 401-407.

Research output: Contribution to journalArticleResearchpeer-review

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