How Envy Encourages Beliefs in Unethical Consumer Behaviour: The Role of Religiosity and Moral Awareness

Rajat Roy*, Anirban Som, Vik Naidoo, Fazlul Rabbanee

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

Abstract


The literature on ethics currently recommends more research on the emotional underpinnings of ethical decision-making. The current study takes up the challenge, addressing this research gap by theorising and empirically testing, through four studies with different methodologies, e.g., survey design, lab experiment), the link between envy—malicious versus benign—and beliefs in unethical consumer behaviour as moderated by religiosity. We show that while malicious envy enhances different types of unethical consumer beliefs, this effect is dampened by the presence versus absence of religiosity (when religiosity was both measured and manipulated through thoughts of God priming). We also show that moral awareness mediates this effect. The findings contribute to theory and practice
Original languageEnglish
Pages (from-to)1-17
Number of pages17
JournalJournal of Business Ethics
Publication statusPublished - 28 Nov 2023

Fingerprint

Dive into the research topics of 'How Envy Encourages Beliefs in Unethical Consumer Behaviour: The Role of Religiosity and Moral Awareness'. Together they form a unique fingerprint.

Cite this