How Consumer Characteristics Influence the Effects of Volume, Valence, and Variance of Online Reviews

Research output: Contribution to journal › Meeting Abstract › Research › peer-review

Original language	English
Pages (from-to)	235-238
Number of pages	4
Journal	AMA Educators' Proceedings
Volume	33
Publication status	Published - Feb 2022
Event	AMA Winter Academic Conference 2022: Reconnecting and Reconceiving the Marketplace - Virtual Duration: 10 Feb 2022 → 11 Feb 2022 https://www.ama.org/events/academic/2022-ama-winter-academic-conference/

Cite this

@article{d6acce210e994de2b37f100d41c27210,

title = "How Consumer Characteristics Influence the Effects of Volume, Valence, and Variance of Online Reviews",

author = "Dipanwita Bhattacharjee and Rafi Chowdhury and Spence, \{Mark T.\} and Gulasekaran Rajaguru",

year = "2022",

month = feb,

language = "English",

volume = "33",

pages = "235--238",

journal = "AMA Educators' Proceedings",

issn = "1935-1712",

publisher = "American Marketing Association",

note = "AMA Winter Academic Conference 2022 : Reconnecting and Reconceiving the Marketplace ; Conference date: 10-02-2022 Through 11-02-2022",

url = "https://www.ama.org/events/academic/2022-ama-winter-academic-conference/",

}

TY - JOUR

T1 - How Consumer Characteristics Influence the Effects of Volume, Valence, and Variance of Online Reviews

AU - Bhattacharjee, Dipanwita

AU - Chowdhury, Rafi

AU - Spence, Mark T.

AU - Rajaguru, Gulasekaran

PY - 2022/2

Y1 - 2022/2

M3 - Meeting Abstract

SN - 1935-1712

VL - 33

SP - 235

EP - 238

JO - AMA Educators' Proceedings

JF - AMA Educators' Proceedings

T2 - AMA Winter Academic Conference 2022

Y2 - 10 February 2022 through 11 February 2022

ER -