How Consumer Characteristics Influence the Effects of Volume, Valence, and Variance of Online Reviews

Research output: Contribution to journalMeeting AbstractResearchpeer-review

Original languageEnglish
Pages (from-to)235-238
Number of pages4
JournalAMA Educators' Proceedings
Volume33
Publication statusPublished - Feb 2022
EventAMA Winter Academic Conference 2022: Reconnecting and Reconceiving the Marketplace - Virtual
Duration: 10 Feb 202211 Feb 2022
https://www.ama.org/events/academic/2022-ama-winter-academic-conference/

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