Healthcare giant advertises to children in classrooms.

Ray Moynihan*

*Corresponding author for this work

Research output: Contribution to journalArticleProfessional


The multinational drug and medical device manufacturer Johnson & Johnson has been advertising its products in a resource book used by children in Australian classrooms.

The book, BodyWhys, is sponsored by Johnson & Johnson and contains several advertisements for Johnson & Johnson products, including tampons, sanitary pads, toothbrushes, and pimple cream.

Along with the advertisements, BodyWhys, which was recently distributed to 10 year old children in a state school in Sydney's wealthy eastern suburbs, contains text about personal development.
Original languageEnglish
Pages (from-to)637-637
Number of pages1
JournalBMJ (Clinical research ed.)
Issue number7621
Publication statusPublished - 29 Sept 2007


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