Abstract
The multinational drug and medical device manufacturer Johnson & Johnson has been advertising its products in a resource book used by children in Australian classrooms.
The book, BodyWhys, is sponsored by Johnson & Johnson and contains several advertisements for Johnson & Johnson products, including tampons, sanitary pads, toothbrushes, and pimple cream.
Along with the advertisements, BodyWhys, which was recently distributed to 10 year old children in a state school in Sydney's wealthy eastern suburbs, contains text about personal development.
The book, BodyWhys, is sponsored by Johnson & Johnson and contains several advertisements for Johnson & Johnson products, including tampons, sanitary pads, toothbrushes, and pimple cream.
Along with the advertisements, BodyWhys, which was recently distributed to 10 year old children in a state school in Sydney's wealthy eastern suburbs, contains text about personal development.
Original language | English |
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Pages (from-to) | 637-637 |
Number of pages | 1 |
Journal | BMJ (Clinical research ed.) |
Volume | 335 |
Issue number | 7621 |
DOIs | |
Publication status | Published - 29 Sept 2007 |