Gruen Nation: Dissecting the show, not the business

Nicholas Carah, Sven Brodmerkel, Angie Knaggs

Research output: Contribution to journalArticleResearchpeer-review

Abstract

One distinctive feature of the increasing mediatisation of politics in general and election campaigns in particular is the growth of the media’s self-referential reflections on the interplay between politics and media. This meta-coverage has become a familiar media ritual that is not only evident in traditional ‘hard news’media, but has also become an essential part of comedy and lifestyle programs.While some scholars argue that these self-referential revelations about how political communication and audiences are being conceptualised serves the public interest, others suggest that meta-coverage leads to increased cynicism and disengagement among citizens. In this context, the highly successful Australian television program Gruen Nation is a particularly instructive example. On the program, advertisers and campaign strategists engaged in meta-coverage of the 2010 Australian Federal Election campaign. This article examines how the program’s communication experts decoded political communication, how they performed their professional ideology and to what extent their meta-coverage contributed to a critical analysis of the interplay between media and the democratic process.
Original languageEnglish
Pages (from-to)460-77
Number of pages18
JournalCommunication, Politics, and Culture (Online)
Volume45
Issue number1
Publication statusPublished - 2012

Fingerprint

coverage
political communication
election campaign
mediatization
television program
politics
disengagement
public interest
religious behavior
ideology
campaign
expert
citizen
communication

Cite this

@article{4f1c6e73fa1142a39ad4b64468fd8334,
title = "Gruen Nation: Dissecting the show, not the business",
abstract = "One distinctive feature of the increasing mediatisation of politics in general and election campaigns in particular is the growth of the media’s self-referential reflections on the interplay between politics and media. This meta-coverage has become a familiar media ritual that is not only evident in traditional ‘hard news’media, but has also become an essential part of comedy and lifestyle programs.While some scholars argue that these self-referential revelations about how political communication and audiences are being conceptualised serves the public interest, others suggest that meta-coverage leads to increased cynicism and disengagement among citizens. In this context, the highly successful Australian television program Gruen Nation is a particularly instructive example. On the program, advertisers and campaign strategists engaged in meta-coverage of the 2010 Australian Federal Election campaign. This article examines how the program’s communication experts decoded political communication, how they performed their professional ideology and to what extent their meta-coverage contributed to a critical analysis of the interplay between media and the democratic process.",
author = "Nicholas Carah and Sven Brodmerkel and Angie Knaggs",
year = "2012",
language = "English",
volume = "45",
pages = "460--77",
journal = "Communication, Politics, and Culture (Online)",
issn = "1836-0645",
publisher = "RMIT Publishing",
number = "1",

}

Gruen Nation : Dissecting the show, not the business. / Carah, Nicholas; Brodmerkel, Sven; Knaggs, Angie.

In: Communication, Politics, and Culture (Online), Vol. 45, No. 1, 2012, p. 460-77.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Gruen Nation

T2 - Dissecting the show, not the business

AU - Carah, Nicholas

AU - Brodmerkel, Sven

AU - Knaggs, Angie

PY - 2012

Y1 - 2012

N2 - One distinctive feature of the increasing mediatisation of politics in general and election campaigns in particular is the growth of the media’s self-referential reflections on the interplay between politics and media. This meta-coverage has become a familiar media ritual that is not only evident in traditional ‘hard news’media, but has also become an essential part of comedy and lifestyle programs.While some scholars argue that these self-referential revelations about how political communication and audiences are being conceptualised serves the public interest, others suggest that meta-coverage leads to increased cynicism and disengagement among citizens. In this context, the highly successful Australian television program Gruen Nation is a particularly instructive example. On the program, advertisers and campaign strategists engaged in meta-coverage of the 2010 Australian Federal Election campaign. This article examines how the program’s communication experts decoded political communication, how they performed their professional ideology and to what extent their meta-coverage contributed to a critical analysis of the interplay between media and the democratic process.

AB - One distinctive feature of the increasing mediatisation of politics in general and election campaigns in particular is the growth of the media’s self-referential reflections on the interplay between politics and media. This meta-coverage has become a familiar media ritual that is not only evident in traditional ‘hard news’media, but has also become an essential part of comedy and lifestyle programs.While some scholars argue that these self-referential revelations about how political communication and audiences are being conceptualised serves the public interest, others suggest that meta-coverage leads to increased cynicism and disengagement among citizens. In this context, the highly successful Australian television program Gruen Nation is a particularly instructive example. On the program, advertisers and campaign strategists engaged in meta-coverage of the 2010 Australian Federal Election campaign. This article examines how the program’s communication experts decoded political communication, how they performed their professional ideology and to what extent their meta-coverage contributed to a critical analysis of the interplay between media and the democratic process.

M3 - Article

VL - 45

SP - 460

EP - 477

JO - Communication, Politics, and Culture (Online)

JF - Communication, Politics, and Culture (Online)

SN - 1836-0645

IS - 1

ER -