Going...going...not yet gone! Identifying attendees' service quality, satisfaction and behavioural intention evaluations to enhance small-scale festival survival

Aaron Tkaczynski, Denni Arli, Chelsea Gill, Sharyn Rundle-Thiele

    Research output: Contribution to conferencePresentationResearch

    Abstract

    Service quality represents a source of competitive advantage to enhance festival survival for festival organisers. Despite considerable insight into service quality ratings at large-scale festivals, small-scale festival investigation within this field is limited, suggesting current research is inadequate in scope and generalisability. Attendees to four small-scale festivals participated in a self-administered survey. Structural equation modelling confirmed service quality is antecedent to satisfaction. Performance influences both behavioural intentions directly and indirectly. Satisfaction directly influences both behavioural intentions. Professionalism indirectly influences both behavioural intentions. Environment directly influences repurchase intentions but not when it is mediated by satisfaction. Event academics and practitioners should carefully use the research findings when seeking to develop theory or ensure that small-scale festivals can survive in the face of challenges such as lack of funding or competition.
    Original languageEnglish
    Publication statusPublished - 2020
    Event30th Annual Council for Australasian Tourism and Hospitality Education Conference : New Perspectives on the diversity of Hospitality, Tourism and Events - Auckland University of Technology , Auckland, New Zealand
    Duration: 10 Feb 202013 Feb 2020
    Conference number: 30th
    https://www.cauthe2020.org/

    Conference

    Conference30th Annual Council for Australasian Tourism and Hospitality Education Conference
    Abbreviated titleCAUTHE
    CountryNew Zealand
    CityAuckland
    Period10/02/2013/02/20
    Internet address

    Fingerprint

    Evaluation
    Behavioral intention
    Service quality
    Funding
    Professionalism
    Competitive advantage
    Structural equation modeling
    Rating
    Repurchase intention

    Cite this

    Tkaczynski, A., Arli, D., Gill, C., & Rundle-Thiele, S. (2020). Going...going...not yet gone! Identifying attendees' service quality, satisfaction and behavioural intention evaluations to enhance small-scale festival survival. 30th Annual Council for Australasian Tourism and Hospitality Education Conference , Auckland, New Zealand.
    Tkaczynski, Aaron ; Arli, Denni ; Gill, Chelsea ; Rundle-Thiele, Sharyn. / Going...going...not yet gone! Identifying attendees' service quality, satisfaction and behavioural intention evaluations to enhance small-scale festival survival. 30th Annual Council for Australasian Tourism and Hospitality Education Conference , Auckland, New Zealand.
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    author = "Aaron Tkaczynski and Denni Arli and Chelsea Gill and Sharyn Rundle-Thiele",
    year = "2020",
    language = "English",
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    Tkaczynski, A, Arli, D, Gill, C & Rundle-Thiele, S 2020, 'Going...going...not yet gone! Identifying attendees' service quality, satisfaction and behavioural intention evaluations to enhance small-scale festival survival' 30th Annual Council for Australasian Tourism and Hospitality Education Conference , Auckland, New Zealand, 10/02/20 - 13/02/20, .

    Going...going...not yet gone! Identifying attendees' service quality, satisfaction and behavioural intention evaluations to enhance small-scale festival survival. / Tkaczynski, Aaron; Arli, Denni; Gill, Chelsea; Rundle-Thiele, Sharyn.

    2020. 30th Annual Council for Australasian Tourism and Hospitality Education Conference , Auckland, New Zealand.

    Research output: Contribution to conferencePresentationResearch

    TY - CONF

    T1 - Going...going...not yet gone! Identifying attendees' service quality, satisfaction and behavioural intention evaluations to enhance small-scale festival survival

    AU - Tkaczynski, Aaron

    AU - Arli, Denni

    AU - Gill, Chelsea

    AU - Rundle-Thiele, Sharyn

    PY - 2020

    Y1 - 2020

    N2 - Service quality represents a source of competitive advantage to enhance festival survival for festival organisers. Despite considerable insight into service quality ratings at large-scale festivals, small-scale festival investigation within this field is limited, suggesting current research is inadequate in scope and generalisability. Attendees to four small-scale festivals participated in a self-administered survey. Structural equation modelling confirmed service quality is antecedent to satisfaction. Performance influences both behavioural intentions directly and indirectly. Satisfaction directly influences both behavioural intentions. Professionalism indirectly influences both behavioural intentions. Environment directly influences repurchase intentions but not when it is mediated by satisfaction. Event academics and practitioners should carefully use the research findings when seeking to develop theory or ensure that small-scale festivals can survive in the face of challenges such as lack of funding or competition.

    AB - Service quality represents a source of competitive advantage to enhance festival survival for festival organisers. Despite considerable insight into service quality ratings at large-scale festivals, small-scale festival investigation within this field is limited, suggesting current research is inadequate in scope and generalisability. Attendees to four small-scale festivals participated in a self-administered survey. Structural equation modelling confirmed service quality is antecedent to satisfaction. Performance influences both behavioural intentions directly and indirectly. Satisfaction directly influences both behavioural intentions. Professionalism indirectly influences both behavioural intentions. Environment directly influences repurchase intentions but not when it is mediated by satisfaction. Event academics and practitioners should carefully use the research findings when seeking to develop theory or ensure that small-scale festivals can survive in the face of challenges such as lack of funding or competition.

    UR - https://cauthe2020.exordo.com/programme/presentation/139

    M3 - Presentation

    ER -

    Tkaczynski A, Arli D, Gill C, Rundle-Thiele S. Going...going...not yet gone! Identifying attendees' service quality, satisfaction and behavioural intention evaluations to enhance small-scale festival survival. 2020. 30th Annual Council for Australasian Tourism and Hospitality Education Conference , Auckland, New Zealand.