GMO/GMF on Social Media in China: Jagged Landscape of Information Seeking and Sharing Behavior through a Valence View

Rongting Zhou, Dong Wang, Ahmad Nabeel Siddiquei, Muhammad Azfar Anwar, Ali Hammad, Fahad Asmi*, Qing Ye, Muhammad Asim Nawaz

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

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Abstract

The study examines the critical factors affecting Chinese social media (SM) users’ intentions and behavior to seek and share information on genetically modified organisms/ genetically modified food (GMO/GMF). The proposed framework was conceptualized through benefit-risk analysis and subsequently mapped SM users’ perceived benefits and risks to seeks and share information using Kurt Lewin’s valence view. Quantitative data was collected using survey questionnaires administered from 583 SM users. The results of the path analysis demonstrated two key findings related to SM users’ perceived benefits and risks to seek and share information on GMO/GMF. Among risks, the psychological risk is the strongest predictor of perceived risk to use SM for GMO/GMF, which consequently determines the intentions and behaviors to share information about GMO/GMF on SM in People’s Republic of China. Among benefits, the results showed that perceived usefulness, creditability of GMO/GMF information, and information support are positively related to perceived benefits to use SM for GMO/GMF, which subsequently, predicts the intentions and behaviors to seek information about GMO/GMF on SM. This study suggests scholars and practitioners explore and utilize the efficient communication strategy to fulfill the potential of the SM to increase GMO/GMF acceptance in Chinese society.
Original languageEnglish
Article number4838
Number of pages19
JournalInternational Journal of Environmental Research and Public Health
Volume16
Issue number23
DOIs
Publication statusPublished - 2 Dec 2019

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