Abstract
A global consulting firm is urging pharmaceutical companies to shift their marketing strategies from targeting individual doctors to influencing senior managers in healthcare systems.
The firm's report Evidence based Healthcare: Overcoming Barriers in Europe has been produced by Frost & Sullivan, a firm providing “growth consulting” and advice to corporate clients in more than 50 countries.
The firm's report Evidence based Healthcare: Overcoming Barriers in Europe has been produced by Frost & Sullivan, a firm providing “growth consulting” and advice to corporate clients in more than 50 countries.
| Original language | English |
|---|---|
| Pages (from-to) | 468-468 |
| Number of pages | 1 |
| Journal | BMJ (Clinical research ed.) |
| Volume | 327 |
| Issue number | 7413 |
| DOIs | |
| Publication status | Published - 30 Aug 2003 |