Global consulting firm calls for revolution in drug marketing.

Ray Moynihan*

*Corresponding author for this work

Research output: Contribution to journalArticleProfessional


A global consulting firm is urging pharmaceutical companies to shift their marketing strategies from targeting individual doctors to influencing senior managers in healthcare systems.

The firm's report Evidence based Healthcare: Overcoming Barriers in Europe has been produced by Frost & Sullivan, a firm providing “growth consulting” and advice to corporate clients in more than 50 countries.
Original languageEnglish
Pages (from-to)468-468
Number of pages1
JournalBMJ (Clinical research ed.)
Issue number7413
Publication statusPublished - 30 Aug 2003


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