FRANCHISOR-FRANCHISEE CONFRONTATION IN A QUICK SERVICE RESTAURANT

Ahmad Siddiquei, Paul W. Beamish

Research output: Contribution to specialist publicationArticleEducation

Abstract

The air was thick and tense in the busy setting of a Quick Service Restaurant (QSR). Within the setting of the QSR environment characterized by the noise of customers and the sizzle of food, a professional conversation between Rob, the seasoned master franchisee , and Miland, the newly minted franchisee, took a heated turn. The conversation that was meant to revolve around improving business operations turned hostile when Rob demanded longer operating hours, a new billboard, and costly equipment upgrades. However, the matter got worse when Rob made personal remarks about Miland’s body language and facial expressions, crossing professional boundaries.

Miland, growing increasingly stressed, responded assertively to the personal comments. The restaurant atmosphere, usually buzzing with the aroma of food and customer chatter, felt increasingly uncomfortable as the exchange intensified. “Don’t you dare talk about these things,” Miland responded, his voice firm and loaded with frustration, “You are not my boss; you are my business partner.” His voice echoed in the confined space. “Even if you were the boss, commenting on someone’s physical appearance, body language, and professional status in such a manner is unacceptable.” The argument was so intense that it nearly turned physical, illustrating just how quickly a professional dispute can escalate into personal conflict. Observing the hostile exchange, the restaurant staff froze, unsure whether to step in or stay silent. Miland’s wife, Deepika, who also worked in the restaurant, began to shiver, witnessing an unsettling side of her husband in a business built on their hard-earned money, hope, and long-term vision.
Original languageEnglish
Pages1-7
Number of pages7
Specialist publicationIvey Publishing [Case Studies]
PublisherIvey Publishing
Publication statusPublished - 12 Aug 2025

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