Fostering creativity in healthcare: Healthcare workers as agents of creativity

March Leung To, Neal M. Ashkanasy, Cynthia Fisher

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Consistent with the rapidly changing nature of modern health care, both in the UK (Greener, 2009) and the US (Wallace and Schneller, 2008), there is an emerging imperative for creative thinking in health care management. In this respect, West and Richter (2008) discuss how managers of today’s organisations need to foster a climate of creativity, where positive outcomes for patients are a function of innovative thinking, instead of a reliance on traditional approaches that may not always be best for patient outcomes.
Original languageEnglish
Title of host publicationThe innovation imperative in health care organisations: Critical Role of Human Resource Management in the Cost, Quality and Productivity Equation
EditorsP. Spurgeon, R. J. Burke, C. L. Cooper
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Number of pages19
ISBN (Print)9781849809849
Publication statusPublished - 2012


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