Factors Influencing Customers’ Willingness to Pay Under What You Want Context: A Structured Abstract

Rajat Roy, Fazlul K. Rabbanee

Research output: Contribution to conferenceAbstractResearchpeer-review

Original languageEnglish
Publication statusPublished - 2013
Externally publishedYes
Event2013 Academy of Marketing Science. 16th Biennial World Marketing Congress: Looking forward, looking back: Drawing on the past to shape the future of Marketing - Melbourne, Australia
Duration: 17 Jul 201320 Jul 2013
Conference number: 16th
http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/Files/2013WMCPRO.pdf

Conference

Conference2013 Academy of Marketing Science. 16th Biennial World Marketing Congress
Abbreviated titleAMS
CountryAustralia
CityMelbourne
Period17/07/1320/07/13
Internet address

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