Factors Influencing Customers’ Willingness to Pay Under What You Want Context: A Structured Abstract

Rajat Roy, Fazlul K. Rabbanee

Research output: Contribution to conferenceAbstractResearchpeer-review

Original languageEnglish
Publication statusPublished - 2013
Externally publishedYes
Event2013 Academy of Marketing Science. 16th Biennial World Marketing Congress: Looking forward, looking back: Drawing on the past to shape the future of Marketing - Melbourne, Australia
Duration: 17 Jul 201320 Jul 2013
Conference number: 16th
http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/Files/2013WMCPRO.pdf

Conference

Conference2013 Academy of Marketing Science. 16th Biennial World Marketing Congress
Abbreviated titleAMS
CountryAustralia
CityMelbourne
Period17/07/1320/07/13
Internet address

Cite this

Roy, R., & Rabbanee, F. K. (2013). Factors Influencing Customers’ Willingness to Pay Under What You Want Context: A Structured Abstract. Abstract from 2013 Academy of Marketing Science. 16th Biennial World Marketing Congress, Melbourne, Australia.
Roy, Rajat ; Rabbanee, Fazlul K. / Factors Influencing Customers’ Willingness to Pay Under What You Want Context : A Structured Abstract. Abstract from 2013 Academy of Marketing Science. 16th Biennial World Marketing Congress, Melbourne, Australia.
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Roy, R & Rabbanee, FK 2013, 'Factors Influencing Customers’ Willingness to Pay Under What You Want Context: A Structured Abstract' 2013 Academy of Marketing Science. 16th Biennial World Marketing Congress, Melbourne, Australia, 17/07/13 - 20/07/13, .

Factors Influencing Customers’ Willingness to Pay Under What You Want Context : A Structured Abstract. / Roy, Rajat; Rabbanee, Fazlul K.

2013. Abstract from 2013 Academy of Marketing Science. 16th Biennial World Marketing Congress, Melbourne, Australia.

Research output: Contribution to conferenceAbstractResearchpeer-review

TY - CONF

T1 - Factors Influencing Customers’ Willingness to Pay Under What You Want Context

T2 - A Structured Abstract

AU - Roy, Rajat

AU - Rabbanee, Fazlul K.

PY - 2013

Y1 - 2013

UR - http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/Files/2013WMCPRO.pdf

M3 - Abstract

ER -

Roy R, Rabbanee FK. Factors Influencing Customers’ Willingness to Pay Under What You Want Context: A Structured Abstract. 2013. Abstract from 2013 Academy of Marketing Science. 16th Biennial World Marketing Congress, Melbourne, Australia.