Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task

Stewart Shapiro*, Mark T. Spence

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

47 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task'. Together they form a unique fingerprint.

Business & Economics

Arts & Humanities

Social Sciences