Research output: Contribution to journal › Online Resource › Research
Abstract
With the launch of FB.GG – a platform for streaming live video games and eSports – it would appear Facebook is acknowledging there’s still work to be done to ensure it appeals to millennials. But will it be enough to stem the tide of younger users ditching Facebook for Snapchat and Instagram? And what about the growing crowd that prefers YouTube and Twitch.tv to those old fashioned social networks?
title = "Facebook punts on gaming to lure millennials back to the platform",
abstract = "With the launch of FB.GG – a platform for streaming live video games and eSports – it would appear Facebook is acknowledging there’s still work to be done to ensure it appeals to millennials. But will it be enough to stem the tide of younger users ditching Facebook for Snapchat and Instagram? And what about the growing crowd that prefers YouTube and Twitch.tv to those old fashioned social networks?",
author = "Birt, {James R.} and Cowling, {Michael A.}",
Research output: Contribution to journal › Online Resource › Research
TY - JOUR
T1 - Facebook punts on gaming to lure millennials back to the platform
AU - Birt, James R.
AU - Cowling, Michael A.
PY - 2018/6/13
Y1 - 2018/6/13
N2 - With the launch of FB.GG – a platform for streaming live video games and eSports – it would appear Facebook is acknowledging there’s still work to be done to ensure it appeals to millennials. But will it be enough to stem the tide of younger users ditching Facebook for Snapchat and Instagram? And what about the growing crowd that prefers YouTube and Twitch.tv to those old fashioned social networks?
AB - With the launch of FB.GG – a platform for streaming live video games and eSports – it would appear Facebook is acknowledging there’s still work to be done to ensure it appeals to millennials. But will it be enough to stem the tide of younger users ditching Facebook for Snapchat and Instagram? And what about the growing crowd that prefers YouTube and Twitch.tv to those old fashioned social networks?