Facebook punts on gaming to lure millennials back to the platform

James R. Birt, Michael A. Cowling

Research output: Contribution to journalOnline ResourceResearch


With the launch of FB.GG – a platform for streaming live video games and eSports – it would appear Facebook is acknowledging there’s still work to be done to ensure it appeals to millennials. But will it be enough to stem the tide of younger users ditching Facebook for Snapchat and Instagram? And what about the growing crowd that prefers YouTube and Twitch.tv to those old fashioned social networks?
Original languageEnglish
JournalThe Conversation
Publication statusPublished - 13 Jun 2018


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