Facebook punts on gaming to lure millennials back to the platform

James R. Birt; Michael A. Cowling

Facebook punts on gaming to lure millennials back to the platform

James R. Birt, Michael A. Cowling

Faculty of Society & Design

Research output: Contribution to journal › Online Resource › Research

Abstract

With the launch of FB.GG – a platform for streaming live video games and eSports – it would appear Facebook is acknowledging there’s still work to be done to ensure it appeals to millennials. But will it be enough to stem the tide of younger users ditching Facebook for Snapchat and Instagram? And what about the growing crowd that prefers YouTube and Twitch.tv to those old fashioned social networks?

Original language	English
Journal	The Conversation
Publication status	Published - 13 Jun 2018

Access to Document

https://theconversation.com/facebook-punts-on-gaming-to-lure-millennials-back-to-the-platform-98158Licence: CC BY-ND

1 Active

eSports Diplomacy
Birt, J. & Murray, S.
16/01/19 → …
Project: Research

6 Invited talk
1 Talk or Presentation Outside of an Organised Event

Esports Industy
James Birt (Speaker) & Joshua Lindsey (Speaker)
4 Feb 2022
Activity: Talk or presentation › Invited talk
Digital Footprint Presentation
James Birt (Speaker)
22 Apr 2021
Activity: Talk or presentation › Invited talk
eSport strategy at Bond University - Talk and guided tour for Sports Illustrated
James Birt (Speaker)
19 Dec 2019
Activity: Talk or presentation › Talk or Presentation Outside of an Organised Event › Oral Presentation

1 Conference contribution
1 Article
1 Online Resource

eSports diplomacy: towards a sustainable ‘gold rush’
Murray, S., Birt, J. R. & Blakemore, S., 2022, In: Sport in Society. 25, 8, p. 1419-1437 19 p.
Research output: Contribution to journal › Article › Research › peer-review

Open Access
File
17 Citations (Scopus)

1190 Downloads (Pure)
Assessing esport candidacy for critical thinking education
Post, G. & Birt, J. R., Dec 2020, Conference Proceedings. ASCILITE 2020: 37th International Conference on Innovation, Practice and Research in the Use of Educational Technologies in Tertiary Education. Gregory, S., Warburton, S. & Parkes, M. (eds.). Australasian Society for Computers in Learning in Tertiary Education, p. 295-300 6 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

Open Access
File
eSports Diplomacy: From Threat To Opportunity
Murray, S. & Birt, J. R., 30 Jan 2019, In: Sport Matters.
Research output: Contribution to journal › Online Resource › Research

Open Access

Cite this

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title = "Facebook punts on gaming to lure millennials back to the platform",

abstract = "With the launch of FB.GG – a platform for streaming live video games and eSports – it would appear Facebook is acknowledging there{\textquoteright}s still work to be done to ensure it appeals to millennials. But will it be enough to stem the tide of younger users ditching Facebook for Snapchat and Instagram? And what about the growing crowd that prefers YouTube and Twitch.tv to those old fashioned social networks?",

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AB - With the launch of FB.GG – a platform for streaming live video games and eSports – it would appear Facebook is acknowledging there’s still work to be done to ensure it appeals to millennials. But will it be enough to stem the tide of younger users ditching Facebook for Snapchat and Instagram? And what about the growing crowd that prefers YouTube and Twitch.tv to those old fashioned social networks?

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Facebook punts on gaming to lure millennials back to the platform

Abstract

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Related Projects

eSports Diplomacy

Related Activities

Esports Industy

Digital Footprint Presentation

eSport strategy at Bond University - Talk and guided tour for Sports Illustrated

Related Research Outputs

eSports diplomacy: towards a sustainable ‘gold rush’

Assessing esport candidacy for critical thinking education

eSports Diplomacy: From Threat To Opportunity

Cite this