Facebook punts on gaming to lure millennials back to the platform

James R. Birt; Michael A. Cowling

Facebook punts on gaming to lure millennials back to the platform

James R. Birt, Michael A. Cowling

Faculty of Society & Design

Research output: Contribution to journal › Online Resource › Research

Abstract

With the launch of FB.GG – a platform for streaming live video games and eSports – it would appear Facebook is acknowledging there’s still work to be done to ensure it appeals to millennials. But will it be enough to stem the tide of younger users ditching Facebook for Snapchat and Instagram? And what about the growing crowd that prefers YouTube and Twitch.tv to those old fashioned social networks?

Original language	English
Journal	The Conversation
Publication status	Published - 13 Jun 2018

Access to Document

https://theconversation.com/facebook-punts-on-gaming-to-lure-millennials-back-to-the-platform-98158Licence: CC BY-ND

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Related Projects

1 Active

eSports Diplomacy

Birt, J. & Murray, S.

16/01/19 → …

Project: Research

File

Related Activities

2 Invited talk
1 Talk or Presentation Outside of an Organised Event

Bond University eSports - Teaching, Research and Service

James Birt (Speaker)

17 Mar 2020

Activity: Talk or presentation › Invited talk

eSports Industry Presentation

James Birt (Speaker)

13 Feb 2020

Activity: Talk or presentation › Invited talk

eSport strategy at Bond University - Talk and guided tour for Sports Illustrated

James Birt (Speaker)

19 Dec 2019

Activity: Talk or presentation › Talk or Presentation Outside of an Organised Event › Oral Presentation

Related Research Outputs

1 Online Resource

eSports Diplomacy: From Threat To Opportunity

Murray, S. & Birt, J. R., 30 Jan 2019, In : Sport Matters.

Research output: Contribution to journal › Online Resource › Research

Open Access

Cite this

Birt, J. R., & Cowling, M. A. (2018). Facebook punts on gaming to lure millennials back to the platform. The Conversation. https://theconversation.com/facebook-punts-on-gaming-to-lure-millennials-back-to-the-platform-98158

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