Facebook and personnel section: What's the big deal?

Rahul S Chauhan, M. Ronald Buckley, Michael Harvey

Research output: Contribution to journalArticleResearchpeer-review

19 Citations (Scopus)

Abstract

Considering the fact that Facebook.com is world's most frequently visited website in the world, it is hard to imagine that every single person reading this article does not know of someone who has a Facebook profile. Facebook users range from modern popular Hollywood celebrities, such as Justin Bieber and Jason Timberlake, to elderly individuals - including a 102-year-old great-grandmother. According to a variety of sources, individuals spend more time on Facebook than they do on Google, Amazon, Wikipedia, YouTube, and Yahoo combined. So what exactly is it about this website, which was only founded in 2004, that attracts over 18 percent of the entire world's population and keeps them coming back?
Original languageEnglish
Pages (from-to)126-134
Number of pages9
JournalOrganizational Dynamics
Volume42
Issue number2
DOIs
Publication statusPublished - 2013

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